INSIGHTS

Agile Marketing Insights by Russ Shumaker, MA, MBA

  • Email Marketing: Why It Pays to Reconnect With Your Existing Customers
    Email is alive and thriving. Even though you have more ways of engaging with customers today than ever before, landing in their inbox remains one of the most effective. The key question: Whose inbox do you want to aim for?Do you want to attract new custome...
  • Why Even COVID-19 Shouldn’t Halt Your Marketing Spending

    Even during an economic struggle, businesses that spend on marketing during the pandemic are likely to find that the investment will pay off.

  • A Little Marketing Can Cook Up Wonders for Your Restaurant, Café, or Coffee Shop

    With focused online marketing and other creative strategies, owners of restaurants, cafes, and coffee shops can keep business alive through the pandemic.

  • Adam Smith Would Have Loved the Internet—And Why That Matters to YOU
    The great moral philosopher Adam Smith was known as “the Father of Economics.” An astute observer of wealth and security, he believed the two greatest discoveries of all time were the discovery of America and the discovery of the Cape of Good Hope. What ma...
  • This is the KEY You Need to Unlock Your Site's SEO Potential

    Learn how to get your website on page one of Google's search results using Topic Clusters and Pillar Pages.

    Learn how to get your website on page one of Google's search results using Topic Clusters and Pillar Pages. Learn how to get your website on page one of Google's search results using Topic Clusters and Pillar Pages.

  • 5 Ways Your Business Can Respond to Coronavirus NOW

    Practical steps you can take right now to keep your business running during the coronavirus pandemic.


    Practical steps you can take right now to keep your business running during the coronavirus pandemic.Practical steps you can take right now to keep your business running during the coronavirus pandemic.

  • What is Growth Driven Design?
    Quite simply, Growth Driven Design is a better, smarter, faster way to get your site up and running, and working FOR you as an indispensible SALES or FUNDRAISING tool.Infographic source: Synecoretech
  • Building a Community Around Your Brand
    The usefulness of customer data doesn’t end when you make a conversion.The most effective long-term use of customer data is to create brand advocates who are so loyal to your brand, so excited about your products, that they become voluntary sales reps for ...
  • Integrated Marketing Strategies
    Ever try to get a herd of cats moving in the right direction?It's darn nearly impossible. But that's what it's like to get all your channels working together within the same strategic framework.A customer data-driven strategy will allow you ...