The idea to start a marketing agency that would provide simple, effective, and affordable digital solutions was birthed when two of our cofounders worked together at a very successful, but very traditional radio agency in Los Angeles, writing and producing more than a dozen nationally syndicated daily talk radio shows. Several of these shows won awards at national conferences, including "Program of the Year," and often appeared in the top 20 most popular podcasts in their category on iTunes.
Despite our success, we were frustrated at the lack of willingness to innovate. Competition from other forms of entertainment were making it harder for programs to cover their costs, and digital marketing offered a new path to increased revenue, but radio is a conservative industry and slow to try new things.
When we left and formed Luminaite, it was with the goal of bringing the effectiveness and affordability of digital marketing to the price sensitive radio and podcast industry. Ultimately, we also brought another coworker along with us, who would become our Director of Sales.
Luminaite is an agency rooted in radio and podcasting. We began there, we understand the unique needs and challenges of the industry, and we bring our expertise to the table along with an array of digital marketing tools that can take your program or podcast to the next level.