Our Optimized Digital Pathways™ (ODPs) are comprehensive marketing campaigns that provide a seamless, start-to-finish experience for your audience. From their first discovery of your remarkable product, unique service, valuable content or world-changing mission... to becoming ardent brand advocates.
Our ODPs cover every step of your customer's journey to you, from Awareness through Interest, Purchase, and all the way to Retention and Brand Advocacy.
EVERY ODP STARTS WITH A CREATIVE SPRINT
The creative sprint is where we set your strategy and scheduling, then work on copywriting and design. Once we hit launch on a campaign, we can still make tweaks, but the bulk of the creative work is done up front.
Because of that, the creative sprint is a one time cost per campaign—if you repeat a campaign, you won't need another sprint.
For example, if you run a Nurture campaign to engage new contacts in Quarter 1, we can repeat that campaign without another creative sprint in quarter 2, because all of the design and creative is already finished, and we would simply tweak for different audiences as needed. However, if you decide to switch to a Deepen campaign to focus on turning customers into brand ambassadors instead, that would require another Creative Sprint.
NEXT, CHOOSE YOUR CAMPAIGN:
Each campaign runs on a 3-month cycle and is designed to move the needle on the metrics you care most about (if you're not sure where to focus, we can help you decide). Every campaign is evergreen, and can be refreshed and repeated with minimal effort, creating cost savings, since you won't need additional creative sprints.