As a podcaster, you think about your work as an audio experience first. Everything else comes second.
But with 850,000 other podcasts available for streaming, and more being added every day, how will your audience find you?
Wouldn't it be great if your podcast website showed up as the top search result anytime someone Googled one of your regular topics or the name of a star guest?
There's a simple, proven way to make this happen:
Turn your podcast into a blog.
Why it works
Under the current search algorithm, Google prioritizes the most relevant content organized in the most accessible way.
While Google is constantly trying to improve it's ability to make audio content searchable, it is still written content that most people are directed to when typing in a search phrase.
The fact that you have an archive of incredible, topic-specific content, means that you are ahead of the game compared to someone who was trying to start a blog or website in order to capture relevant Google searches.
For example, if you have a podcast about purple frogs, and regularly host the leading experts on purple frog mating calls, turning those episodes into a tagged, interlinked, and categorized blog would lead frog aficionados straight to your website, and straight to your podcast. It's a proven way to grow your audience.
The fact is, people are Googling the content you provide. But they won't find your podcast unless the text is searchable.
If you're worried that this sounds expensive or time consuming, you can put your mind at ease.
Using Artificial Intelligence, we can transcribe your entire archive fast and affordably. Then, our team of expert writers will tweak and optimize for your website, making sure your new written content contains backlinks that will optimize your SEO.
This is the same transcription technology that is used by Accenture, UCLA, Joint Base San Antonio, and IBM... but at a price point you can afford.
All you have to do is keep creating great content. We'll create your blog for you.
You won't have to worry about a thing.