Cyclone Pillar Landing Page
Drive traffic to an online event

After clicking from an organic post, direct message or a paid ad, your target will land on this page. The CYCLONE is designed to grab attention and move prospects from general interest, through consideration and evaluation, all the way to conversion.

Here's a striking visual and headline

This will be reminiscent of the content that landed the visitor here.
We'll bring the point home with a punchy assertive tagline that piques interest and is optimized for email subject line repurposing.
INTERACTIVE COMPONENT
What's the most compelling question on their mind? The pain that brought them here?

This section will help them state it and process it.

Walk visitors through the first steps of diagnosing the issues underlying their problem or immediate need. Magnify the urgency to help them see that they need to try something different.

BUILD CONNECTION
Here is where we deeply empathize and build a relational connection.

Make a video equivalent of a virtual handshake and introduction that addresses each of the issues addressed in the previous section.

We focus on the customer's pain point here. Not expanding on your ideas, but passionately talking about how you resonate with their pain and have helped dozens of business leaders like them dig out of impossble circumstances.

HELP THE VIEWER REALIZE WHY THEY'VE BEEN UNSUCCESSFUL SO FAR, AND WHY YOU ARE DIFFERENT, AND IF THEY CONTINUE ON THIS PAGE TO THE END, THERE IS A SPECIAL OFFER.

Christy the model

Bring the punchline home

This is the big announcement of change

Unique value proposition
This is your chance to make your company shine.

Tell them that you're about to prove to them why what you are offering is so refreshingly different.

GIVE THEM A REASON TO STICK AROUND FOR THE REST OF THE STORY.

Office meeting

A COMPELLING CASE STUDY
MEET CIO MATT JONES

This is where we feature a person who faced the same challenge... and look at them now! (It is about the company and the business case, but also about the individual decision maker. The goal in telling a personal story is to help the reader identify psychologically).

call
CONNECT
THIS COULD BE YOU